Aussie inherited the sponsorship of the NSW Blues State of Origin Rugby League Team in early 2009, as a part of the acquisition of Wizard Home Loans. Challenges including brand transition, customer acquisition and retention, tangible representation of Aussie’s ‘better place’ and enhance the experience of the fan. Thinking ESE was engaged to launch and [...]

Build awareness of Samsung’s LCD televisions within the V8 community. Thinking ESE drove consumer awareness and product experiences of the Samsung sponsored 2009 inaugural Sydney Telstra 500 with an integrated multi-channel campaign. Solution ESE created an integrated sponsorship approach that included ticketing, hospitality and consumer activations to drive awareness with the V8 Supercar enthusiast. Inclusions [...]

Using sport as the primary vehicle, establish a footprint and grow the Wizard brand & business within the broader Australian sporting community. Thinking ESE was engaged to identify greater opportunities within the current Wizard portfolio and identify opportunities external to Wizard. Solution ESE identified the need to increase Wizards awareness via a greater stake in [...]